Well now that the NBA Finals are upon us. It has to be said that the marketing behemoths of Madison Avenue will do their very best to entice us all to divest ourselves of our hard earned cash, as they look to bombard us with their wares. And no one will be more likely to do this throughout the series than Nike Inc.And the one thing that you can’t deny about this particular marketing behemoth is that when it comes to using the tools of their trade. There’s absolutely no one better at it on the planet than they are ! Much like Coke , Pepsi, McDonalds are known globally as a brand that transcends the market place. So to now does Nike and all that it represents. And yes there are those amongst us who view them as exploiters of cheap labor and children.As pertaining to the labor laws . Perhaps even much more asides. But there’s no escaping the fact that as Nike goes . So too does the world of sports apparel and sport’s fashion.
Bill Bowerman co-founder of Nike Inc seen here with former track star Steve Prefontaine. It was Bowerman, who devised the Swoosh motif that’s readily identified with the sport’s apparel company. picture appears courtesy of getty images/ Cale Langer …….
From humble beginnings in Beaverton , Oregon . The company founded by Bill Bowerman and Philip Knight has become a colossus amongst its noted peers. The company still strives for excellence in all of its endeavors. And its tentacles now stretches across the globe in terms of its very presence. And with revenues in excess of $18.6bn for last year alone. It’s quite easy to see why the company is still strongly revered and on the same hand so widely despised. It has to be said that we can either choose to ignore the actions in the market place or we can admire them from afar.
Phil Knight co founder of Nike Inc along with Bill Bowerman the renowned track coach. picture appears courtesy of ap/photo/ ……..
As of late they’ve become socially conscious and also making sure that the public is very much aware as to the philanthropic efforts around the globe.
But the genius of Nike has always been their marketing and the quality of the product that they place within the market for the consumer. It also hasn’t hirt them by the fact that they make use of the most visibly high profiled athletes to endorse their wares. And from those halcyon days of the Spike Lee directed Michael Jordan ads . We now come full circle where we now have both Kobe Bryant and LeBron James now endorsing Nike made shoes.
So here’s one or two of the ads just in case you’ve not seen them as of yet. I’m sure that throughout the remainder of the NBA Finals they’ll be bandied about our television screens. And at the same time these particular ads will provide us with a great deal of humor.
And while no doubt that LeBron is sitting at home watching the NBA Finals. No doubt hoping that he were participating in. He can at least be content with the fact that residuals he’ll no doubt earn as the ads are replayed again and again. It’ll go some way in making amends for that exit that he and his teammates had to endure at the hands of the Orlando Magic. As for Kobe, he’s having his day in the sun and he appears to be loving it nonetheless. As if anything else really matters as he pursues a fourth championship ring ?